New Advertising Campaign Highlights Superpages Mobile App
July 24, 2012 | Contributed by: Stephanie Hobbs
SuperMedia just rolled out a great new campaign for its award-winning Superpages Mobile App. The multichannel campaign, dubbed “The Wheel,” focuses on the app’s animated wheel feature, which allows users to spin to find the most up-to-date information on local businesses including restaurants, retailers and services.
As you may remember, the Superpages Mobile App won the Appy Award for the Best Marketing and Advertising App in 2012. In addition to the wheel tool, other innovations for the free app include voice-activated search, intelligent auto-fill and a 3-D augmented reality viewer.
Check out the campaign’s TV spot below and visit www.superpages.com/mobile for more on the app.