MySpace and Citysearch Team Up on Local Search
April 6, 2009 | Contributed by: Neg Norton
Given the huge momentum behind online local search it’s not surprising to see established big-name online players like these jumping on the local search bandwagon.
Yellow Pages has been in the game over 100 years, but the CitySearch-MySpace collaboration is another sign that this business is changing – and fast.
One major question yet to be answered is: which businesses will win in this domain? Outside of bars and restaurants, it will be interesting to see what listing categories appeal to both consumers and advertisers within a social networking environment – particularly in light of the increased competition in the local online directory space.
One thing is for certain: strong new players in the local search space mean more competition for the Yellow Pages and more motivation to innovate and invest in online and mobile search.