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Mr. Business Builder: YP Sales Reps Must Believe in Themselves and Their Products

Frank Rowan, founder of Mr. Business Builder, not only preached passion, belief and persistence as the key ingredients to successful selling, he demonstrably confirmed those traits in his presentation yesterday at our annual conference in Las Vegas.

The focus of Rowan’s speech was that YP sales reps must believe in themselves and in the products they sell before they can become successful.  He said that so little is sold when so little enthusiasm is offered. Successful sales reps are good listeners who have moved from a product-centric to a service-centric mindset. More importantly, they build relationships with their customers by identifying and fulfilling their needs.

Rowan went on to say that customers want our advice and are looking for the best executions in terms of reaching their target audience.

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