Moz Webinar Replay: How to Measure Success in Local Search

Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored the broader set of metrics and methods that local businesses and multi-location brands should be using to more holistically evaluate success in local search.

While there was some discussion on the importance of rankings, the webinar more so explored how call tracking, click to call, local website traffic and listing accuracy can be indicators of local search success. With over 1000 registrants for the webinar and over 50 questions, we’ll be providing more insight into the topic here on LSA Insider in coming days.

You can view the entire webinar replay below.

For access to all of LSA’s past webinars, visit

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