Monetizing Apps with Post Call Advertising
January 20, 2015 | Contributed by: Joe Morsello
Please join LSA and CIAmedia for an exclusive webinar presentation next Thursday, January 29 from 2 pm – 3 pm ET.
During this webinar, Claudia Dreier Poepperl, CEO of CIAmedia, will discuss Post Call Ads, the newest out-of-app ad unit. With up to 70 per cent of all apps monetized by in-app advertising, intrusive ad-units are one of the most popular revenue models. Yet with typical app usage declining over time and consumers only regularly using as few as five apps in any given week this leaves 60 per cent of app developers operating below the theoretical app poverty line, i.e. earning less than $500 per app per month. In-app ad revenues only really reward apps with a user-base in the millions and high user engagement. On the other hand, out-of-app advertising solutions like Post Call Ads monetize apps even if a user has stopped using an app. Join us and learn more.
CIAmedia is the leading ad-tech company for Post Call Advertising and unique Call Based Targeting. The company creates entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia’s patented ad-technology processes a user’s call behaviour in real time to provide highly relevant targeting options for advertisers. The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase ad-impressions, calls and revenue from their apps.