Mobile Shopping: The Shift Is Accelerating
December 5, 2018 | Contributed by: Courtney Dobson
Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, as shown in a recent survey from GfK.
According to the October 2018 survey, the most common mobile shopping activities are comparing prices (36%), gathering product information (30%), checking product reviews (30%), paying online (26%) and checking inventory availability (25%). Additionally, the survey reported that 45% of shoppers agree their mobile device is becoming their most important shopping tool.
Shoppers aren’t only researching on mobile, they’re purchasing too. From June to September 2017, more than 40% of online transactions happened on mobile devices.
Brands must find ways to be relevant and useful during consumers’ various “mobile moments” of need to succeed in an increasingly mobile market.