Mobile Projected to Represent Half of Facebook’s Ad Revenue in Q4 2013

A new forecast from JP Morgan projects that mobile advertising will climb to more than half of Facebook’s total ad revenue in the fourth quarter of 2013, and reach 60% by 2014.

Over the past year, Facebook has put a heavy focus on building out its mobile offerings. This latest projection shows that investment is beginning to pay off – and represents the future of how the social network will make money. Local businesses seeking to engage consumers via Facebook and other social networking and local sites should make sure that their strategies address this fast-growing platform – especially as it becomes a much more crowded field of national and local competitiors.

This news comes amid Facebook’s rumored introduction of newsfeed video advertising. The rollout has yet to take place, but the prospect of increased video advertising is buzzing across the ad industry. While big brands are being targeted as the first to adopt the medium, we’ll be keeping a close eye out for when and how local businesses get on board.

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