Meeting with Hundreds of Local Leaders at 78th Annual NACO Conference
July 22, 2013 | Contributed by: Wesley Young
About a thousand elected county officials from throughout the United States came to Ft. Worth, Texas over the weekend. Jim Troup (YP), Sarah R. Wilson (Dex Media), Matt Krug (hibu), and myself attended the 78th Annual Conference & Exposition of the National Association of Counties (NACO). Based on the number of giveaways we handed out at our booth, we estimate we made contact with about 700 of those officials over the course of 3 days.
While we initially questioned the wisdom of hosting a conference in Texas in July, it may have worked to our advantage in keeping folks inside the air-conditioned exhibit hall. With an exhibit booth at the Fort Worth Convention Center, all four of our industry representatives spent many hours talking one-on-one with key local leaders whom have great influence in their communities.
Many were very short interactions with a simple message that our industry supports local business and the publishers are committed to environmentally friendly products and consumer choice (the opt out site). But many were more detailed discussions about our industry and our initiatives and how we can partner with local cities and counties.
NACO has a membership of 2,400 representing counties located in all fifty states. For 17 states, all of the counties in them are members of NACO. This is why the NACO convention is a critical stop on LSA’s conference collaborative. They understand the importance of boosting local economies and creating a high quality of life for a region. Moreover, they make decisions throughout the year that could impact our Industry.
With local governments seeking new ways to increase revenue and stretch every dollar, it was very helpful that we were on hand to spread our message of sustainability, consumer choice and helping small businesses.
This was a very successful conference in promoting our members and industry, and in getting our message out to many leaders throughout the country.