MediaPost Dubs IYPs the “Pulse of Local Search”

Last week, MediaPost’s Laurie Sullivan sat down with our own Larry Small to talk online local search.

We recently released data to showing that online local search is growing fast – almost three times faster than overall Web searches in 2008. After chatting with Larry, Laurie took a dive into what those numbers mean for the future of local search and Internet Yellow Pages (IYP) sites.

It was great to see Laurie recognize IYPs as the “pulse” of this growing trend, whether consumers are going straight to IYP sites or clicking through from a search engine like Google or Yahoo. We’re always interested to hear and read more about how the shift online is changing the local search game, and we look forward to reading more from Laurie.

You can read Laurie Sullivan’s full article here.

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