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Marketing Land: SMBs and Mobile Payments

Mobile payments have made some significant strides this year. With growing consumer adoption and new options like Apple Paymobile payments have the opportunity to be a $540B market, according to a report from Thrive Analytics.

In my latest Marketing Land blog post, I look at the SMB opportunity with mobile payments by examining consumer perception and adoption and the implications for local retailers.  Currently, only 33% of SMB’s accept mobile payments, but as adoption continues to grow, the SMB opportunity with this technology does as well.

Head over to Marketing Land and check out my post to learn more.

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