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Major Changes in Daily Deals Space

The daily deals space saw a huge shakeup this week, with news that some players are scaling back or eliminating their offerings, while the popularity of two top sites is changing rapidly.

Here’s a rundown of what we’ve seen:

Given how new daily deals are to advertisers and consumers, the fast-changing nature of this segment is to be expected. As you may recall, just this month Google acquired The Dealmap, a daily deals aggregator, after launching its own Google Offers beta site in April. There’s no doubt that our industry will continue to invest in this segment, which is gaining traction and already changing the way local businesses advertise.

We’ll continue to keep a close eye on changing developments in the daily deals space and talk about them here on the blog. For starters, we’ll be live-blogging at BIA/Kelsey’s DMS ’11 event next month, which will include an interview with Todd Rose, VP of Business Development, AT&T Interactive about his company’s daily deals offering.  We hope you’ll be joining us in Denver.

2 Responses to “Major Changes in Daily Deals Space”

  1. Great article Stephanie… Do you think that daily deals industry is overrated?

  2. Stephanie Hobbs says:

    No, but it’s still shaking out. I use Groupon here in Delaware, but the offers are a bit limited.

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