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LSA19: The Essential Sessions — Depending on Who You Are

LSA19 speakers

LSA19 is unlike most other digital marketing and technology conferences — because of its variety and mix of attendees. It’s focused on the local market but equally devoted to SMB and enterprise issues. It offers a wealth of tactical content for practitioners but also has business strategy content for executives and sales best practices. Indeed, we’re trying to address the needs and interests of media publishers, agencies, enterprises and technology companies, all of whom are united by the common theme of influencing consumer behavior locally/offline.

I was originally trying to generate a list of “10 essential sessions” at LSA19. But after multiple attempts I kept coming up with a longer list. So I decided to group recommended sessions by attendee affiliation instead.

For agencies and in-house marketers:

  • Workshop: Advanced Local SEO Tactics
  • Workshop: Co-op Best Practices & Case Studies
  • Building a Successful Sales Organization
  • The New Reality of Customer Acquisition
  • The Science of Customer Retention
  • Engineering the Experience: Taking Control of the Customer Journey
  • Leveraging Organic Content for Awareness, Engagement and Customer Loyalty
  • Getting the Most out of the GMB API
  • Google My Business: Critical Features & Future Direction
  • The Future of Advertising Will Be Automated
  • The Location Factor: How Multi-Location Brands Win in Social
  • Brand2Local Case Studies: HomeDepot, Goldfish Swim School
  • Winter Is Coming: Data, Privacy & the Future of Location
  • Alexa, Where Do We Go from Here?’

For sales professionals and executives:

  • Workshop: Co-op Best Practices & Case Studies
  • Building a Successful Sales Organization
  • Creating a Purpose-Driven Culture
  • Chip Conley: Surfing Disruption
  • The New Reality of Customer Acquisition
  • The Science of Customer Retention
  • BIY, DIY, DIFM: Which Model Makes Sense and for Whom?
  • Using ‘DMAL’ to Increase SMB Sales Growth with Better CAC and LTV
  • The Power of Connected SMB Customer Data
  • Demystifying the All-in-One Solution
  • Speed to Insight: How AI Will Change Your Organization
  • The Future of Advertising Will Be Automated
  • Winter Is Coming: Data, Privacy & the Future of Location

For technology executives and brands:

  • Workshop: What Europe Can Teach U.S. Companies about Location and Data Privacy
  • Creating a Purpose-Driven Culture
  • Chip Conley: Surfing Disruption
  • The New Reality of Customer Acquisition
  • The Science of Customer Retention
  • The Disruptors
  • Google My Business: Critical Features & Future Direction
  • Speed to Insight: How AI Will Change Your Organization
  • The Future of Advertising Will Be Automated
  • The Location Factor: How Multi-Location Brands Win in Social
  • Brand2Local Case Studies: HomeDepot, Goldfish Swim School
  • Winter Is Coming: Data, Privacy & the Future of Location
  • Alexa, Where Do We Go from Here?’

LSA19 is 10 days away. It’s going to be a great event with great networking. We’ll see you there. 

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