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LSA|14: LSA Adds Leadership and Insights to Better Serve Local Advertising Members

In his remarks earlier this morning, LSA President Neg Norton announced the addition of Ben Wood of Google, Andrea Cancro of Starcom MediaVest Group, and Katy Hunter of Microsoft to our board of directors.

Ben, Andrea and Katy represent the growing diversity of companies participating in the local advertising market, including listing management companies, digital agencies, mobile and social media companies, video service providers and web design and hosting firms. With their vast expertise and experience in local, these individuals will work closely with our existing LSA board to help deliver greater value and benefits to our more than 300 members around the world.

Here are their impressive bios:

  • Ben Wood, Director of Channel Sales Americas, Google. Ben runs the team responsible for selling Google AdWords, display, video and mobile products to small- and medium-sized businesses through partners in the Americas region. He has spent the last 16 years working in the local and national advertising industry and has wide ranging experience in print, digital and events sales and marketing.
  • Andrea Cancro, Executive Vice President and Managing Director, Starcom MediaVest Group. Andrea is a seasoned communications veteran with experience in a myriad of categories, though finding her greatest passion in local and in retail. She is focused on performance marketing, and in leading SMG’s Local Spectrum and Halogen brands. During her tenure at SMG, she has led notable brands including Coca-Cola, Walmart, and Comcast.
  • Katy Hunter, Senior Director of Partner & Channel Marketing, Microsoft. Katy leads global marketing for Bing Ads. She is a 25-year Microsoft marketing veteran with broad leadership experiences, spanning from product planning to field execution. She is focused on delivering marketing solutions to small and medium sized businesses.

Additionally, Neg announced the debut of the LSA Metrics that Matter Database, a new platform that provides insights on real campaign results across local media platforms to offer a comprehensive view of local media performance.

The database is an easy-to-use, self-service tool that provides cross-media performance data that helps users navigate the local advertising market. The database will initially offer insights and reporting at the campaign and category level for mobile display, mobile search and print Yellow Pages advertising. Later phases will feature search, Internet Yellow Pages and other local media advertising results.

LSA members that contribute their own local media performance data for anonymous incorporation into the system will be granted access to the database. The database’s performance data and ROI calculator will be useful to local media providers by helping to improve their decisions on products, performance and growth opportunities. Additionally, advertising agencies will benefit from use of the data to engage new and existing clients, optimize client programs and evolve their offerings.

For more information on the Database, contact Jason Peaslee at jason.peaslee@localsearchassociation.org. If you’re here at our conference, you can demo the database with Jason in the Exhibition area.

You can read our press release announcing our board expansion and Metrics that Matter Database here.

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