LSA Rates & Data™ – Not Just for Yellow Pages
May 1, 2012 | Contributed by: Guest
The following post is from Val Onyski, director of operations at the Local Search Association.
As many of you know, the LSA Rates & Data suite of products includes three key offerings:
- LSA IRIS™ Online
- Rates & Data Raw Data Files
- Directory Index Publication
Traditionally, these offerings featured data for print Yellow Pages, including close dates, publication dates, rates, etc. However, in recent years companies have started to add completely different product lines into Rates & Data in order to attract the interest of the CMR community, which relies on the tool for information on special pricing rates and distribution figures.
For example, several companies have added direct mail products – in fact, more than 330 are now listed! There are also rates and other pertinent information for more than 300 Internet Yellow Pages directories. There is even a recently added suite of mobile products.
So… if it’s been a while since you last used our Rates & Data products, it may be time for another look!