LSA Members in the Business of Local: Yahoo
January 7, 2015 | Contributed by: Joe Morsello
Today we are excited to announce that Yahoo has joined the LSA and they are featured in this week’s member spotlight. Yahoo is focused on making the world’s daily habits inspiring and entertaining – whether you’re searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.
We caught up with Faith Murphy, sales director at Yahoo, to learn more:
What local problem(s) does Yahoo solve? How?
We provide small businesses with the tools to easily create a website, sell online, and advertise their product or service to reach prospective customers.
What makes Yahoo innovative?
Yahoo moves fast with our users in the driver’s seat. We aim to make our user’s every day feel less “everyday” by making our products beautiful and responsive, no matter what device they’re using.
How does Yahoo make the local space better for advertisers and/or consumers?
We create highly personalized experiences that keep our users connected to the things that matter most, whether those things are down the block or across the world. In turn, we deliver value for advertisers of all sizes by connecting them with the right audiences.
What is next in local?
Local businesses will continue to adapt to how their customers discover them, make purchases, and engage with their products or services. And Yahoo is excited to be there for them along the way!
Yahoo will be hosting an LSA webinar on February 26 at 2 pm ET, titled “Mobile’s Here. Now What?” Register here.
In addition, check out Yahoo Gemini — a one-stop shop for mobile search and native ads. Get started today and enter LSA50 for a $50 credit when you sign up at gemini.yahoo.com/advertiser.