LSA Member Innovation in Local: Google
July 9, 2014 | Contributed by: Joe Morsello
This week we caught up with Oliver Vidinovski, strategic partner manager of premier partnerships channel sales North America at Google, to learn more about Google’s SMB Channel Sales Partner Program:
What local problem(s) does Google solve? How?
Local business is a big part of the Google Channel Sales team. With 63% of SMBs in the market not having a website, it’s critical to assist local businesses in becoming digitally engaged. We do this through our partner network, lovingly known as the Google SMB Channel Sales Partner Program.
“The Channel Sales Partner program represents a strategic alliance between Google and a number of hand-picked top-tier companies & organisations who market, sell, and service Google’s digital advertising products to SMBs, enabling them to diversify and expand their revenue base.”
What makes Google innovative?
Our mission is to organize the world’s information and make it universally accessible and useful. We provide solutions to our advertisers across mobile, search, video and display to help them with their advertising goals and help them get found across Google’s properties.
How does Google make the local space better for advertisers and/or consumers?
Through Google’s Partner Program, local businesses have access to our partners who are trusted digital media advisors that help these businesses become digitally engaged.
What is next in local?
Google is a mobile first company. The next wave of exposure is across mobile and multiple devices. Being present in the NOW (or what we call the “Zero Moment of Truth”) is paramount to the success of local business and their advertising. Here are a few infographics that highlight this changing landscape: