LSA Launches Digital Marketer Certification Program
January 30, 2017 | Contributed by: Neg Norton
In today’s crowded and complex digital marketing environment, how does our industry regain the trust of small business owners frustrated by negative experiences with marketers who make overblown claims or provide unprofessional service?
By providing a platform for local businesses owners to connect directly with credible digital marketing partners who deliver on their promises.
After months of research and planning, we are excited to announce the launch of the LSA Digital Marketer Certification Program. This first of its kind program is designed to help small businesses find reputable digital marketing partners, understand how to compare services and be confident in their expectations for results.
By being granted LSA Certification, digital marketers will receive the recognition they deserve and stand out among the choices for local business customers.
Why should I apply?
LSA Certification validates and reinforces ethical business practices and signals to local businesses that your company is a reputable and trustworthy partner who will work in their best interest. Approximately 80 percent of small business owners say the LSA certification program is likely or highly likely influence their choice in which digital marketers to hire.
What is required?
Digital marketers seeking certification need to demonstrate that they meet LSA’s standards related to best practices in ethical sales practices, service standards, hiring and training practices, service agreement and contract controls, transparency and security and privacy information standards.
Applicants must complete an online application and provide documentation to prove that the standards are met. LSA officials will review your application and determine if you meet the required criteria.
How will I benefit?
LSA Certification helps digital marketers gain a competitive edge with industry recognition as a reputable marketer. The certification fosters trust between marketing providers and the buyers of their services by demonstrating a commitment to the highest industry standards.
Digital marketers who are approved for the certification are encouraged to feature the LSA Certification badge in promotional materials and will receive assistance in helping your team explain the value of LSA Certification to your customers and prospects. LSA will promote the assurances that LSA Certification provides to small businesses and include your business on a list of LSA Certified companies.
Where do I get started?
Click here to learn more about the program and begin the application process.