LSA at the California Resource Recovery Association Conference

The Local Search Association’s Manager of Public Policy Gene Wilk, hibu’s Matt Krug, Dex Media’s Danna Bissing and YP’s Jim Troup have been exhibiting at the California Resource Recovery Association (CRRA) Conference (see picture below) this week.  They are there to discuss industry initiatives supporting sustainability and consumer choice related to Yellow Pages phone directories.  

There has been at least one inquiry, and probably others who wonder and haven’t spoken up, about our role in the litigation involving San Francisco and Yellow Pages delivery.  These conferences offer both the opportunity to share and demonstrate the industry’s commitment to consumer choice as we promote our opt-out site and support its operation with our own resources.  As we seek partners and local officials to help us get the word out about the opt-out site, we prove that the industry is genuine in following through with the substance of our messaging.

We will continue this effort at a number of conferences for local government officials including the League of California Cities Annual Conference in September, and at the National League of Cities Conference in Seattle in November.

hibu’s Matt Krug, Dex Media’s Danna Bissing, YP’s Jim Troup and LSA’s Gene Wilk
LSA’s Gene Wilk with Ferris Kawar, Recycling Specialist for the City of Burbank.


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