Local Targeted Video: The Biggest Opportunity and Threat Since Digital
March 4, 2014 | Contributed by: Joe Morsello
Please join LSA and Sightly for an exclusive webinar presentation next Thursday, March 13 from 2 pm – 3 pm EST.
What are the local implications of the massive growth of the online video audience? The paradigm shift from TV to online video is very similar to the shift from print to digital. A large portion of the audience has already moved but advertisers and agencies have been slow to respond. In this webinar, Sightly will discuss how local marketers can avoid being left behind by leveraging this shift for new revenue streams.
Sightly is a local video advertising platform that reaches target audiences where they live, work and buy on every screen they use—laptops, tablets, smartphones and connected TVs. They work to connect companies and their customers in the most engaging and cost effective way through end-to-end local video advertising technology. With dynamic ad personalization and programmatic media buying technology, advertisers and their agencies are able to create and deliver tailored, relevant, precisely targeted messages to viewers online in each of their markets.
Spots are limited so reserve your seat today!
Tags: dynamic ads, Local Search, Local Search Association, local video, LSA Webinar Series, online video, online video advertising, personalization, programmatic media buying, Sightly, targeted video ads, TV