Local SEM: The Machines Have Taken Over
November 18, 2014 | Contributed by: Joe Morsello
Please join LSA and Acquisio for an exclusive webinar presentation next Tuesday, November 25 from 2 pm – 3 pm ET.
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Acquisio is a high-powered performance media solution that enables digital marketers to optimize their search campaigns and report on all PPC initiatives including social, mobile, and display, all in one easy-to-use dashboard. Acquisio’s automated system does 90% of the work for its users, ensuring more of their time is free for analyzing data and improving campaigns. With more than 500 agencies and 25,000+ advertisers in its portfolio, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for three consecutive years. Acquisio software is used by companies like GroupM, Sensis, Hanapin Marketing, iRep, Yellow Pages, Microsoft, and Hilton.