Local Search Roundup: Telmetics Credits Mobile for Pay Per Call Boom, Valley Yellow Pages Launches Veterans Program, VoodooVox Inc. Lists on Toronto Stock Exchange
January 21, 2012 | Contributed by: Stephanie Hobbs
Telmetrics, the call measurement provider, said that mobile is now playing a pivotal role in local search and advertising performance management, according to an article on Mobile Marketer. The company noted that the proliferation of smartphones is driving increased mobile searches for – and direct calls to – local businesses. Bill Dinan, president of Telmetrics, said that he believes that the success of pay per call in mobile media is helping to revitalize pay per call in traditional media, as advertisers better understand the value of tracking calls. Telemetics is also increasing in-app call tracking, including social apps such as Facebook and Yelp.
Valley Yellow Pages has launched a program aimed at helping American military veterans get ahead in business. The program, entitled “American Hometown Heroes,” provides veterans interested in starting a business with access to Valley account executives to help develop a marketing strategy. Interested veterans will get free marketing guidance, as well as advertising with Valley Yellow Pages’ print, online and mobile offerings, for a full year. The program was created in response to the national American Hometown Heroes initiative created by a coalition of independent Yellow Pages publishers nationwide.
VoodooVox Inc., which represents the combined assets of three companies including VoodooVox, Inc., Call Genie Inc. and UpSnap Services, LLC., was listed this week on the Toronto Stock Exchange. The company will provide mobile advertising services to publishers, advertisers and operators. According to Michael Durance, CEO of VoodooVox Inc., “[The company has] assembled all the critical pieces to become the smarter mobile advertising company. Our ability to capture the mobile consumer with a specific need and marry them with advertisers/merchants is distinctive within the mobile advertising space. Our analytics capability allows us to improve targeting and optimize returns.”