Local Search Grew 58% in 2008 – Outpacing Core Search

New data we released today indicates that local search grew almost three times as fast as overall Web search in 2008.According to a new comScore study, local search grew 58% in 2008, outpacing the 21% growth in overall U.S. core Web search during the same period.

Although the volume of core search still far exceeds that of local search – reaching 137 billion vs. 15.7 billion searches in 2008, respectively – the surge in local search bumped its share of overall core search on the top 5 portals up from 10% to 12% for the year.

The increased activity certainly bodes well for IYPs. The study indicated that Internet Yellow Pages and local online business directories saw 23% growth over 2008 to 4.6 billion searches, demonstrating that as demand for local content grows, so will the demand for local online business listings.

Overall – it’s an interesting backdrop for the explosion of local Web content we’ve seen in the first quarter of this year. If things continue as they have in recent months, be prepared for some even more compelling numbers for 2009.

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