Local Search Association Celebrates America Recycles Day
November 15, 2012 | Contributed by: Wesley Young
Today, hundreds of thousands of people across the country are celebrating the 15th annual America Recycles Day, a national initiative of Keep America Beautiful.
Our industry is marking the day by joining KAB in raising awareness about the importance of recycling outdated print phone directories through curbside recycling and other local recycling initiatives. Additionally, we’re asking consumers to visit www.YellowPagesOptOut.com to easily select which print phone directories they want to receive at home.
In preparation for America Recycles Day, LSA worked with KAB to develop a toolkit that provides organizers with instructions on how to set up events focused on showing consumers how to control phone book delivery at www.YellowPagesOptOut.com.
Earlier this fall, KAB agreed to feature its logo on www.YellowPagesOptOut.com, recognizing the value that the national, industry-managed website provides consumers who want to limit or stop directory delivery. According to Brenda Pulley, senior vice president of recycling at Keep America Beautiful, “The Local Search Association provides a very simple solution to reduce your paper footprint with www.YellowPagesOptOut.com if you determine you do not need to receive a phone book.”
In addition to our consumer choice initiatives, our industry has made significant progress through our sustainability programs. This year, we reached the milestone of 50% directory paper source reduction since 2007 and we continue to look for innovative solutions like using paper made from recycled paper waste and woodchips from the lumber industry as well as soy-based and non-toxic inks, glues and dyes.
Check out our full news release here and be sure head over to www.AmericaRecyclesDay.org to take the pledge to recycle more and see how you can get involved!