Local Mobile Search Roundup: Google Android Dominates, Apple iPhone 4S Launches, Superpages Debuts New Mobile App

Google Android Continues to Grow Share of U.S. Smartphone Market

comScore released its monthly mobile subscribers study this week, and the results represent an ongoing trend in the industry: Google Android up, Apple iPhone flat, RIM BlackBerry down:

  • Google Android: 43.7% in August, up 5.6% from 38.1% in May
  • Apple iPhone: 27.3% in August, up 0.7% from 26.6% in May
  • RIM BlackBerry: 19.7%, down 5% from 24.7% in May

Additionally, the report had some interesting stats on usage:

  • 70% of U.S. mobile subscribers used text messaging (+1%)
  • Browsers are used by 42.1% of subscribers (+2.3%)
  • Applications used by 41.6% of subscribers (+3%)
  • Social networking + blogs accessed by 30.9% of subscribers (+2.3%)
  • Games played by 28.5% of subscribers (+1.6%)
  • Music listened to by 20.7% of subscribers (+2.1%)

As our industry continues to embrace new opportunities in mobile, it’s important for us to keep a close eye on these developments so that we can leverage areas of growth and recognize platforms in decline. For example, it’s increasingly clear that RIM’s BlackBerry is a fading leader in the mobile space.

Apple Unveils iPhone 4S

In a widely-anticipated announcement this week, Apple unveiled its next generation iPhone. But the news was somewhat disappointing to consumers, who were expecting the launch of iPhone 5, not the debuted iPhone 4S. Nonetheless, Apple says the new phone, which carries the same external design of iPhone 4, has a faster dual-core A5 processer, a camera with double the resolution and sharpness for crisp photos and video, and faster load time for web pages and video. The device also features Siri, a voice-controlled personal assistant, which among other things allows users to speak online searches. It will surely be interesting to see how this change affects our industry’s ongoing work in the mobile space – Siri sounds like it will be a powerful tool in helping consumers find local businesses.

Apple, which said iPhone 4S will also be available for the first time on Sprint, also announced that the older version iPhone 3GS will be available free to consumers with a two year contract. Given all of these developments, we’ll be keeping a close eye on how iPhone’s market share fairs in the face of Android competition over the next few quarters. Launches New Mobile App released a complete redesign of its Superpages mobile application user-interface and search engine technology. According to a press release shared yesterday, the updated Yellow Pages by Superpages app is easier to use with a new single field auto-complete search, voice search and a category spinner. The app allows users to search the Yellow or White Pages, find business information, maps, driving directs, consumer reviews, movie listings and more. Screenwerk’s Greg Sterling calls the app “more fun, social, [and] useful.Download this 4.0 version of the app on the iTunes app store.

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