Local Market Launch Bets on Channel Partnerships for SMB Success
September 22, 2014 | Contributed by: Joe Morsello
Instead of adding to the noise of the five sales calls received by SMBs each week, Local Market Launch is leveraging channel partners to get the company’s new suite of SMB listing management solutions to market.
“We have always had a parallel focus on delivering a solution that helps SMBs get found everywhere their customers are searching, while also making it easy for our channel partners to manage their clients’ business listings across all relevant digital channels,” explained Brian Coryat, founder and CEO, Local Market Launch.
As of late, Local Market Launch has experienced around 1000% growth in the number of SMB locations managed, which is a reflection of the traction delivered by channel partners. The new suite of solutions seeks to make it even easier to deliver advanced business listings management services to partners’ SMB clients.
One new interesting feature the company is offering is API integration, which automates the data submission process without any merchant interaction. Whether bundling or selling individual solutions to SMBs, the API provides the flexibility for partners to offer listing management in the way that best suits organizational sales tactics.
In addition to overall limited budgets – the average SMB spends $400 per month on marketing – SMBs tend not to have a fixed amount dedicated for marketing and advertising. For that reason, Local Market Launch is also offering monthly pricing for SMB partners which seeks to “accommodate small-business budgeting needs.”
The company will be exhibiting the full suite of SMB channel partner solutions this week at BIA/Kelsey LEADING IN LOCAL: SMB Digital Marketing conference. In addition, on October 23, the company will be presenting an LSA webinar titled, “Growing SMB Revenue and Loyalty with Business Listings Management.”