Live-Blogging from BIA/Kelsey’s SMB Digital Marketing Conference 2012


I’m off to Chicago on Sunday to attend BIA/Kelsey’s highly anticipated SMB Digital Marketing Conference 2012, taking place Monday-Wednesday at Hyatt Regency McCormick Place.

As in previous years, I’ll be live-blogging the various expert speakers and panelists as they discuss opportunities for small- and medium-sized business to increase their investment in digital marketing and experience strong return-on-investment.

Two sessions I’m really looking forward to include:

  • Managing Ever-Expanding Digital Portfolio Panel: Mike Centorani, cofounder, Sales Transformation Now, and Bob Sanders, president and COO, Axiom Sales Force Development, will discuss how local media companies are successfully blending their traditional and digital media products. The panel will explore evolving sales strategies, impact on recruitment and training, and effective multimedia selling tactics.
  • Presentation by Fred Haung, manager, Partner Relations, Facebook: Haung, who previously led SMB marketing for Google in China, will discuss Facebook’s SMB initiatives.

There is still time to register, so don’t miss this great opportunity. You can check out the full agenda here and follow along throughout the week on the virtual conference website or with hashtag #SMBDigital on Twitter.

If you’re attending and get a chance, come by and say hi!  See you in Chicago.

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