Legal Battle Over Print Yellow Pages Placement Shows Continued Value
January 22, 2010 | Contributed by: Stephanie Hobbs
Recently on this blog, we’ve focused on the growing importance of online and mobile opportunities for Yellow Pages companies and their small business advertisers. Recently, SuperMedia (formerly Idearc) emerged from bankruptcy with a commitment to developing those areas of its business.
But in Baltimore this month, the continued importance of print Yellow Pages as an marketing medium became clear after a legal battle emerged over which local law firm would be allowed to advertise on the back cover of this year’s directory.
The dispute, though unfortunate because it involved an error on the part of the local directory publisher, nonetheless emphasized the high regard small businesses still hold for print Yellow Pages.