Key Metrics for Success With A Local Business Website

We regularly discuss key types of content and tactics local businesses can employ to improve their websites. But often missing from the conversation is an emphasis on the importance of analytics in helping businesses to identify and act on both opportunities and challenges with their sites.

In our Locals Only column on Search Engine Land this month, I highlight how Google Analytics can provide local businesses with ongoing and targeted insights into which content, functions and flows are working on their websites (and which are not). Local businesses can use these insights to build more complete and effective websites that better meet the needs of their target customers.

Click here to read my full column on Search Engine Land.

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