JiWire Highlights Importance of Targeting Beyond Location on Mobile
February 18, 2014 | Contributed by: Joe Morsello
During their webinar last week, JiWire explored the ways in which advertisers are finding success by targeting custom audience segments at exact moments in their lives. They shared some case studies that showed how using various pieces of consumer information in addition to location can make mobile brand messages more relevant.
Check out their entire presentation below:
For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.