James Kane, Loyalty Guru, Added to LSA16 Agenda
January 15, 2016 | Contributed by: Joe Morsello
Advertiser churn (non-retention) continues to be a major problem for many marketing services providers serving small businesses (SMBs). Data show that most SMBs don’t trust their marketing vendors. Yet building loyalty is critical for long-term success.
Kane is considered the “leading researcher and authority on what makes someone truly loyal – to another person, to an organization, or to a cause.” As a consultant he has worked with some of the largest companies in the world including Apple, Amazon, Marriott International and Major League Baseball. It will be fascinating to hear his practical advice at the conference.
At LSA16, James will deliver a session called “The Loyalty Switch” which discusses ways to make anyone loyal to you, your organization or your cause. He will take a look into the human brain and explain the science behind true loyalty and human relationships.
More About James Kane
The author of two upcoming books, The Loyalty Switch and Virtually Loyal, James Kane has worked with every major industry, while advising and training organizations around the world ranging from Global 1000 giants to small, regional companies. As one of the most quoted and profiled authorities on loyalty in the traditional mainstream media, James has been profiled in The New York Times, The Wall Street Journal, Business Week, the BBC, and numerous other global and industry publications. He has taught at both Harvard and Penn State University and is a frequent guest on CNN, CNBC and FOX Business, which credits him as being “one of the best experts in the business.
The early bird rate (save $200) for LSA16 ends today! For more and to register, visit http://bit.ly/LSA16.