Is CRM the Heart of the New SMB Cloud-Tech Stack?
October 20, 2017 | Contributed by: Greg Sterling
Yesterday Charles Laughlin, Neal Polachek and I presented a webinar about the evolution of the SMB market and cloud services. Check it out here. LSA has also created a dedicated program (Tech Adoption Index) examining changes in the SMB market and the expanding scope of competition.
Boundaries are dissolving and market sectors that were very separate before are increasingly porous. Companies that offer online HR/payroll or accounting/invoicing software, for example, might offer CRM or other digital marketing. Square, originally a POS service, is now doing CRM and social media marketing for example.