Introducing Co>Op Connect, LSA’s New Co-op Advertising Service
October 9, 2018 | Contributed by: LSA Editors
We (LSA) are excited to announce the redesign, rebranding and overall update to our co-op advertising product and service: Co>Op Connect. With the improved look and feel comes a renewed focus on our mission to help marketing professionals connect local advertisers with big-name brands through the use of co-op ad programs. Ultimately, we want to help marketers increase ad budgets, minimize ad production expenditures and creative expenses and reach relevant, local consumers.
Utilizing the Co>Op Connect database, companies can connect their clients with over 8,000 co-op plans, that feature co-op contacts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and more.
Media companies and agencies of all sizes need to have a strategy for taking advantage of co-op. In addition to the updated database of co-op programs. the Co>Op Connect platform can provide customized-levels of ad services and support, including the following:
Co-Op Concierge: Co>Op Connect Concierge will accelerate and simplify every aspect of co-op advertising. From brand research and obtaining accrual balances to submitting prior approvals, Concierge will manage the entire co-op process claim package process.
Co-Op Training: Designed for those who are new to co-op or are looking to improve their approach and understanding, Training will showcase how to perform all steps of the co-op advertising process. The training also includes details for using the web app, database as well as how to locate product documentation and artwork.
Co-Op Consulting: Consulting will drive results by providing made-to-order lead lists, obtaining current ad templates and customized research for brands in and outside of the Co>Op database. Co>Op Connect Consulting also provides on-going training and support with options for assigned Co>Op Connect Specialists, webinar conferences, in-person training classes and more.