Introducing Co>Op Connect, LSA’s New Co-op Advertising Service

We (LSA) are excited to announce the redesign, rebranding and overall update to our co-op advertising product and service: Co>Op Connect.  With the improved look and feel comes a renewed focus on our mission to help marketing professionals connect local advertisers with big-name brands through the use of co-op ad programs. Ultimately, we want to help marketers increase ad budgets, minimize ad production expenditures and creative expenses and reach relevant, local consumers.

Utilizing the Co>Op Connect database, companies can connect their clients with over 8,000 co-op plans, that feature co-op contacts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and more.

Media companies and agencies of all sizes need to have a strategy for taking advantage of co-op. In addition to the updated database of co-op programs. the Co>Op Connect platform can provide customized-levels of ad services and support, including the following:

Co-Op Concierge: Co>Op Connect Concierge will accelerate and simplify every aspect of co-op advertising. From brand research and obtaining accrual balances to submitting prior approvals, Concierge will manage the entire co-op process claim package process.

Co-Op Training: Designed for those who are new to co-op or are looking to improve their approach and understanding, Training will showcase how to perform all steps of the co-op advertising process. The training also includes details for using the web app, database as well as how to locate product documentation and artwork.

Co-Op Consulting: Consulting will drive results by providing made-to-order lead lists, obtaining current ad templates and customized research for brands in and outside of the Co>Op database. Co>Op Connect Consulting also provides on-going training and support with options for assigned Co>Op Connect Specialists, webinar conferences, in-person training classes and more.

To learn more about the Co>Op Connect program, visit, call 877-900-COOP or email

2 Responses to “Introducing Co>Op Connect, LSA’s New Co-op Advertising Service”

  1. Steve Marcus says:

    We are a regional publisher of playbills for the performing arts reaching over a million performing arts patrons per year in Chicago, Milwaukee, and Madison. Wondering if there are opportunities for us here. We are always overlooked by national advertisers so not expecting much…

  2. Greg Sterling says:

    Whether there are co-op opportunities? Potentially, you’d need to talk to our co-op team.

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