Instagram Video: Inspiration from Large and Small Businesses


Instagram launched its much buzzed-about video feature less than a month ago, and already brands large and small are jumping on board.

Instagram’s video functionality is being touted as a major competitor (and maybe killer) to Vine, the video app from Twitter that launched earlier this year. Video on Instagram expands upon Vine’s concept, with a longer 15-second limit in lieu of Vine’s 6-second limit.

For businesses, the right approach to engaging customers on Instagram video is to stay creative and personal. As with all social media, over-commercialized content is not likely to encourage returning and engaged users.

Here are some great examples of what brands are doing with Instagram video so far.

Small Brands

These two examples come from regional businesses who really know how to market themselves via social media. These show that great, engaging content can be made with few resources and little time.

  • RedVines – This candy company is a California favorite and a social media vanguard; they were one of the first adopters of both Vine and Instagram video.
  • Jeni’s Splendid Ice Creams – A chain of ice cream shops, well-known in Ohio, uses video to give a behind-the-scenes look at what goes into making their treats on a daily basis.

Big Brands

Here are two well-made Instagram videos by large brands. They look professional, but show just how much can be done with as little as a mobile device and some creativity.

  • Lululemon – The athletic apparel brand is seeing a lot of engagement with Instagram video so far, generating twice the amount of likes on their videos as they have with their already-popular photos.
  • Burberry – The British clothing company recently provided a behind-the-scenes look at their latest fashion show.

As with other image-driven social media like Pinterest and Facebook, Instagram can deliver a big impact for relevant businesses using few resources. Check out Instagram’s new video feature for yourself and see what you think.

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