Infographic: Top 142 Categories Consumers Searched for in Past Week
July 8, 2015 | Contributed by: Joe Morsello
Looking at the top 142 categories consumers searched for in the past week and the media they used to conduct the search, LSA’s latest Local Media Tracking Study conducted with Burke found that, as expected, media performance varied by category. Overall, search engines dominated and restaurants were the most sought after category.
This isn’t to say that social media, for example, isn’t a viable outlet for marketing because it didn’t perform as well as search engines in this study. This simply means that consumers seeking information with a specific intent, turn to search engines most often. The fact that in some categories social media saw numbers around 20% is compelling nonetheless.
Fragmented consumer media consumption both online and offline has led to a tremendous need for marketers to “personalize” marketing plans for their clients. As the number of media outlets used by consumers increases, marketers have needed to prioritize the venues that attract a client’s specific audience.
The infographic below is a great resource to help understand where consumers go to search for local business information. Given that the data looks at searches in the past week, the chart gives a good sense of searches that are conducted with regularity, and this may serve as a tool to help personalize a client’s marketing strategy.
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