Infographic: Number of SMBs with Mobile Optimized Websites Increases by Over 75%
August 7, 2014 | Contributed by: Joe Morsello
While there have been many studies documenting the lack of mobile optimized websites among small businesses, a new study from Constant Contact illustrates the contrary. After surveying over 500 SMBs, the study found that SMBs with mobile optimized websites jumped from 34% in 2013 to 60% this year, a 76.4% increase.
In addition to becoming mobile optimized, SMBs are engaging in mobile advertising as well. Around 21% said they advertise through mobile devices, with another 23% saying they have interest in doing so in the next six months.
What’s interesting is the way SMBs are going beyond marketing and advertising on mobile devices and using them to work more efficiently. For instance, 61% of respondents use mobile storage apps, 58% use scheduling/calendar apps, and 51% use financial managements apps to help them manage their business.
Check out the infographic below or download it here.