Industry Veteran Greg Sterling Joins LSA to Lead Strategy & Insights Offering

I am thrilled to announce that Greg Sterling, one of the best recognized experts on local advertising and media, is joining the Local Search Association as our first VP of Strategy & Insights.

Beginning August 18th, Greg will lead a new role at LSA designed to identify and analyze industry trends and guide the development of new markets and revenue streams for our more than 300 members.

In today’s Last Mile Advertising environment, our members are constantly asking for LSA’s help in better understanding what shifts are taking place in our industry, and determining what they can do to better anticipate and respond to those changes. Over the past year, we have made a significant investment to meet our members’ needs by expanding our analytics and insights function, including partnering with Thrive Analytics and launching the LSA Metrics that Matter Database.

By bringing Greg on board, we are further demonstrating our commitment to providing unmatched thought-leadership and strategy expertise to our full spectrum of local advertising members. In his role, Greg will improve our efforts to collect and consolidate insights across the Last Mile Advertising spectrum. He will advise corporate management for our existing and prospective members on ways to leverage LSA research to build stronger business strategies.

Additionally, Greg will frequently share his findings through whitepapers, alerts and posts right here on our blog and serve as a subject matter expert with business and trade media. He will spearhead program development and serve as an active participant at our conferences, including the annual LSA event in April.

Greg will also continue to serve as a contributing editor for Search Engine Land and Marketing Land, and author his own blog, Screenwerk, on online and offline media.

Please join us in welcoming Greg into this new position. He is a fantastic partner and collaborator, and we couldn’t be more excited that he is joining LSA to build our Strategy & Insights capability.

Follow Greg Sterling on Twitter at @gsterling and visit his personal blog, Screenwerk. 

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