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Independent Survey Indicates Phone Directories Are a Popular Resource on Mobile Phones

The mass adoption of smart phones and other handheld devices has opened up some exciting new opportunities for local business search, and so I was interested to see some new data from Forrester Research

According to Forrester’s North American Technographics® Benchmark Survey 2009, which provides insights on the habits of over 41,000 US adults with a mobile phone in their household, 5% of respondents use their phones to search telephone directories.

That compares favorably with other top consumer smart phone activities, including searching for general information (8%) and accessing social networks (5%).

Here are some highlights from the survey results:

  • 44% of US adults who have mobile phones in their homes say their phone can access the Internet.
  • 15% of US adults who have mobile phones in their homes go online with their phones, up from 11% in 2008.
  • 10% of US adults with access to a phone check the weather, 14% play games, 8% search for information. 5% search telephone directories, 5% access social networks, 2% research products for purchase and 1% receive coupons/promotions.

2 Responses to “Independent Survey Indicates Phone Directories Are a Popular Resource on Mobile Phones”

  1. phone review says:

    hi, very good info. Mobile phone is very important device for people all around the world. Due to its technical nature, problems are met from time to time. So we need learn from each other. thanks. 🙂

  2. sometimes it i have a hard time selecting which mobile phone to buy. there are too many options to choose from.:.:

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