Idearc Starts 2010 Fresh with New ‘SuperMedia’ Brand

A new year means a fresh start for all of us, but I am especially interested in what 2010 will mean for Idearc given its announcement yesterday that it is exiting bankruptcy, launching a new name and board of directors, and listing on the NASDAQ.

The company’s new brand – SuperMedia – ties together the brands that consumers will more commonly recognize like SuperYellowPages,, and SuperGuarantee.

A recent Reuters piece said that the company will take advantage of growing opportunities for small business on online and mobile platforms. As a sign of its dedication to these platforms, the company has named new members to its board from leading tech companies such as Tivo and Microsoft.

While SuperMedia still does about 85% of its business through its print directories, the company said it expects to develop a more hybrid ad model. Current projects include expanding its popular local search sites such as into new segments, looking for new opportunities for its mobile applications, and planning new partnerships with Internet companies.

In a company announcement, Scott Klein, CEO of SuperMeida, said “Our new name symbolizes the rebirth of our company and along with it the ability to continue to deliver innovative ways that will change the way in which we help match buyers with sellers.”

What a great thought to start the year on.

4 Responses to “Idearc Starts 2010 Fresh with New ‘SuperMedia’ Brand”

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