ICMA Annual Conference: Spreading Word about Consumer Choice
October 10, 2012 | Contributed by: Gene Wilk
We had a great time meeting with city and county managers and other officials from across the country and around the world at the ICMA annual conference in Phoenix this week. Our booth here received a great deal of foot traffic and enabled us to reach a large number of officials in a short period of time.
In most cases, the officials who have stopped by our booth said they don’t believe that directory delivery is a problem in their communities. That said, when presented with information about our industry’s consumer choice initiative at www.YellowPagesOptOut.com, many officials expressed satisfaction that the site was easy for residents to use and cost no taxpayer dollars. Several attendees assured us that they plan to add a hyperlink to www.YellowPagesOptOut.com in the “helpful links” sections of their city and county websites.
I think I speak for fellow industry attendees Tim Foster (Dex One) and Matt Krug (hibu) in conveying the success of our time here and the importance of continuing to promote the ability of consumers to control their directory delivery preferences.