How to Stand Out with SEO for Your Digital Marketing Agency

As a digital marketing firm, you are competing against the elite — clients that eat, sleep, and breathe SEO. To make matters worse, more SEO agencies are popping up all the time. To continue bringing in new clients, you need to stand out. There are several SEO tactics you should be using to improve your visibility and turn visitors into leads.

1. Create Landing Pages for All of Your Services

If you’re offering multiple online marketing services, you need more than one landing page. You already know what service prospects are interested in when you send them to a landing page — it depends how they reached the page. Use this information to your advantage and offer prospects exactly what they want from the start.

If you use a single landing page for all your services, visitors will feel overwhelmed by the options and will most likely leave. This increases your bounce rate and reduces the SEO of your entire site.

However, if your landing page only shows prospects that you offer the exact service they need, you have a higher chance of gaining contact information. It is also more likely that visitors will share your landing pages with others. Search engines will see visitors interacting with your site and count this as a positive. Google will consider your site as having greater authority and rank you higher on SERPs.

2. Provide Plenty of Quality Resources

You need to ensure that Google sees you as a thought leader in the digital marketing space. The only way to do this is to consistently publish useful, in-depth pieces of content that demonstrate an expertise in your niche. Publish as many resources as you can using a variety of content types, including blog posts, white papers, videos, infographics, and ebooks.

On the flip side, you need to stop creating content that hurts your SEO. Long gone are the days when all content helped visibility. Now, any piece of content that causes users to leave your site rather than to stick around and check out what else you have to offer will lead to a drop in your search rankings.

Closely monitor your web analytics to check the performance of pages. Any high bounce rates require attention. There may be an error in the page code or a slow load time. Otherwise, it could be the quality of your content. Perhaps the post falls short of what you promised in the headline or maybe it contains typos or grammatical mistakes. Examine the piece and decide whether it’s worth updating or if you’d better delete the page.

3. Improve Your Link Building Efforts

Link building has long been a key factor in SEO. It has evolved from being based on the number of backlinks to the quality of those links. Google gives more weight to a link on an authoritative site full of quality content than one on the site of a startup. Furthermore, if Google considers a link to be spam, it can have a negative impact on your SEO.

An effective way to develop backlinks is to guest blog. Many site owners welcome the chance to receive guest posts, as it provides them with free, high-quality content. Plus, when you both promote the post on social media, you both expand your audience.

Here’s the great news for digital marketing agencies: you already have connections with numerous businesses, such as your clients, your partners, and any firms you collaborate with. Talk to your contacts about cross-linking articles and press releases.

4. Have a Review Strategy

Reviews play a major role in SEO. The problem is that, for the most part, they are out of your hands. Furthermore, former clients are more likely to leave a review if they had a negative experience with your agency than if they had a positive one.

To solve this issue, in addition to asking satisfied clients to write you reviews, set up a review funnel. This is a type of mini website that gathers reviews from third-party sites. The positive feedback will end up on your website for prospects and search engines to find. The negative reviews will reach you before they enter public domain, giving you the chance to respond.

SEO is about so much more than optimizing your content with keywords and focusing on other on-page elements. With fierce competition from other firms, you need to take your efforts to the next level to ensure that your digital marketing agency maintains a position at the top of the search results.

22 Responses to “How to Stand Out with SEO for Your Digital Marketing Agency”

  1. Great SEO tactics that can be used to improve the visibility and turn visitors into leads. In these tactics, progress in the field of digital marketing is not a question. As long as you are knowledgeable enough on how this industry works, you’ll gonna maintain a position top of the search results.

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  2. The article entitled How to Stand Out with SEO for Your Digital Marketing Agency is very great and interesting to read! Thanks for sharing this one. keep it up!

  3. I think SEO should be a secondary marketing technique as it takes time to generate traffic on any website. To cover the time gap PPC advertisement should be adopted.

  4. SEO is a slow and gradual process. In fact, any attempt to cause instant SEO improvements can result in doing the website more harm than good. That’s because those instant SEO tactics are considered forms of cheating too, and then you’d get punished by Google for it. So be careful and select authentic agency.

  5. Jhon Hukes says:

    Marvelous!! Your post is very useful. You shared very important information that how to stand out with SEO for our digital marketing agency like improve our link building efforts, have a review strategy. Really, this post is very helpful for me and everyone. Thanks for, shared with us.

  6. Udit Khanna says:

    Such a great article!
    SEO is just like a pillar of marketing, it is a slow process but as we all know that slow n steady always wins the race.
    Thank you so much for sharing this article with us.

  7. Michael Lee says:

    Link building is very important for the SEO of a website. By going and finding high-quality links, we are able to ensure that we are able to move the page up in Google’s rankings. I have seen how important SEO is and try to prioritize it all the time.

  8. I like that you mentioned the importance of having a review strategy. It is nice to know that asking satisfied customers for reviews can help this matter. My cousin might like knowing this as she looks into digital marketing.

  9. Ady says:

    Great article!

  10. Maqsood says:

    Its nice Kelly, SEO is must for any digital marketing service. You can only drive quality traffic via SEO from the targeted audience. Thank you

  11. Caden Dahl says:

    If I had a business, I would want to try to drive as much traffic to it as possible. Now as you said here, having plenty of quality resources would be a great benefit. As you said, you would want to publish as many pieces of content that give you that expert touch.

  12. Liam says:

    great article Kelly, in addition unique, quality content is also very important for your SEO strategy. The cut and paste is only going to do harm and should be avoided always.

  13. Today, a personalized marketing strategy is critical in helping your clients stand out amongst their competitors.

  14. Karl Honton says:

    The SEO New Zealand is not the instant result oriented process. As we know that, we have to create strategic planning according to business needs and their demands. By doing so, we can use link building strategies, target local audience and create leading engagements as well.

  15. Debora John says:

    As we thought about the SEO aspect the first thing is that your User interface and the on page problem should be resolved. As I notice in Dubai there were so many digital agencies exists but some of the agency are very good like Digital Gravity or Digital Express.

  16. Great Article.
    There are many things that one should keep in mind while performing search engine optimization for a brand or services. Strategies always play a vital role in performing SEO, It is recommended to plan the best strategies and follow them for best results.

  17. Faruque says:

    First of all, I want thanks Kelly Shelton. SEO is a powerful method to drive traffic. In 2019 most of the people especially who have an online business knows that SEO is a powerful method for every business. The digital marketing agency is helping companies who want to grow their business.
    Thanks for such an awesome article.

  18. Rob Sarah says:

    Starting from link building, content generation, to optimising the keyword researches; our team handles every SEO need with proficiency.

  19. Techmagnate says:

    Reviews play a major role in SEO, yes they do important for any business and for taking our efforts to the next level we should come up with some new strategies. I enjoyed reading your blog. Thank you for sharing!!

  20. sreelatha says:

    Hello i am sreelatha,thank you for sharing your valuable thoughts and ideas. After reading this article want to ask one thing from your blog. How to generate quality leads now a days? can you give me any suggestions for that?

  21. These are regular but yet mandatory things to do when doing SEO for a digital marketing agency or for that matter any business. Thanks for writing and sharing this awesome piece of content.

  22. PingYourSEO says:

    Thanks, Kelly Shelton for this amazing post, this really worth reading. Thanks a lot

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