How to Help Merchants and Consumers Win with Local Search
May 15, 2013 | Contributed by: Joe Morsello
You have probably seen much of the data showing the rapid growth of consumers that are using search engines, mobile phones and social media for local search. At the same time, there is an equal amount of data showing just how far behind local businesses are in their digital marketing efforts.
In my Street Fight article, I discuss the opportunities for marketers to help local businesses and consumers win with local search. I highlight business listings, social media and mobile websites as three areas of opportunity for marketers.
Tags: business listings, Digital Marketing, local marketers, Local Search, Local Search Association, local-social search, marketers, mobile, mobile search, mobile websites, search engines, social media