How ReachLocal Builds SMB Mobile Strategies that Drive Conversions
December 15, 2014 | Contributed by: Joe Morsello
Studies continue to show that mobile devices are a critical piece of the consumer journey. During ReachLocal’s webinar last week, they explored everything from mobile usage, to the strategies that can help local businesses, specifically the SMB, drive conversions through mobile devices.
Broken up into three sections, the webinar covered mobile’s dominance, the need for mobile friendly websites and ways to add mobile advertising to the marketing strategy. In addition to many compelling stats and insights, the top takeaways from the webinar include:
- Mobile devices are a pervasive and indispensable part of our lives;
- Mobile strategy needs to keep up with consumer behavior. Ad dollars spent on mobile are not mirroring consumers’ increasing mobile search behaviors;
- A mobile-friendly website enhances SEO, engages potential customers, and can be a competitive differentiator;
- An integrated digital marketing strategy (mobile + search + SEO) will maximize presence and conversions.
Check out the entire presentation below:
For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.