Highlights from 2014 Ad to Action Awards Webinar Series
July 29, 2014 | Contributed by: Joe Morsello
During our webinar series last week, we heard from all of our 2014 Ad to Action Award winners on the functionality, benefits, targeting and ROI associated with each of their products or solutions.
The Ad to Action Awards recognized innovations in local advertising and marketing within eight submission categories that demonstrated the greatest potential for driving consumer actions. We received 60 outstanding solutions that were evaluated by a diverse panel of 14 notable experts, analysts, media and practitioners from across the local advertising industry.
Learn more about our winners below:
Mobile: GeoCookie by Thinknear
Social Media: Likes for Lives by Search Influence
Vertical Specific: Weather Triggered Demand Generation by SMG Local Spectrum
Video: TargetView by Sightly
Implementation: AdMax® Local by The Search Agency
Print: Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum
Business Listings: Local Listing Manager™ by Rio SEO
Tags: 2014 Ad to Action Awards, Ad to Action Awards, AdMax Local, GeoCookie, latform Agnostic Dynamic Location Based Media Planning, Likes for Lives, Local Listing Manager, Local Search, Local Search Association, mobile, MyTime, print, Rio SEO, Search Influence, Sightly, SMG Local Spectrum, TargetView, The Search Agency, Thinknear, Weather Triggered Demand Generation, winners