YPA Blog – A New Voice for Yellow Pages

Welcome to the first official blog post for the Yellow Pages Association.

We’re seeing so much interest in the Yellow Pages industry and where we’re headed that we thought this would be the perfect outlet for us to contribute to the discussion.  And as the industry has gone digital with search tools on the Web and with applications for mobile devices, it seems only natural for us to participate in the online discussion as well.

In fact, using this as a space to talk about our role in digital search will be a top priority.  Of course, the print directory remains key to our business, but we need to expand perceptions to better reflect the reality of our innovative digital search services and the quantity and quality of leads they deliver for small businesses.

We’ll also use the blog to post interesting data, comment on small business and local search trends, highlight news from our members, and offer candid observations about discussion on our industry.  You’ll have the opportunity to hear from the YPA staff, who work with Yellow Pages publishers, CMRs and suppliers every day and will be our main contributors.  There’s no single team of people out there who know the ins and outs of the industry like they do.

I look forward to active and insightful conversation about Yellow Pages in the days ahead.

19 Responses to “YPA Blog – A New Voice for Yellow Pages”

  1. Bonnie Mathias says:

    This is a great way for people in the industry to keep up with a rapidly changing marketplace. The economic conditions are forcing many samll to medium size businesses to re-think their marketing programs. Hopefully this forum will generate ideas to reach these customers with successful tools.

  2. Chris Finken says:

    I’m excited to watch the blog grow and add it to my reader! Congrats!!


  3. Welcome to blogosphere! I look forward to mixing it up with you guys. 🙂

  4. Valerie Sellers says:

    It’s great to finally have a place to blog about the yellow page industry.

  5. Ideilton Souza says:

    The world is globalized and presenting changes at high speed. A space for dialogue and the dissemination of information is valid and essential to find the best way to overcome the adversity of the day-to-day

  6. Jeff Devin says:

    I am a firm believer in that “No one of us knows as much as all of us”. This is a great forum and opportunity to share ideas, insights and to keep on top of what’s happening. Thank you & Gracias!
    Looking forward to hearing more about the Yellow Pages and Online YP as it relates to the Hispanic consumers. Talk about the rapid changes in our economy.
    Best of Luck!

  7. This is a great idea!
    It’s a good opportunity to get the feeling from other individuals in the industry.
    I wish you luck!

  8. Congrats on the launch of the blog…this will be a great way to interact and share information about the industry and address questions/concerns.

    Thanks for creating the forum.

  9. Dev Basu says:

    The YPA has long needed a voice that addresses the shift in local search which is and has been happening at a rapid pace. The discussion so far has either been one sided or fragmented, and the launch of this blog can aid in breaking the bias that is often held against the print product, and its online extensions. Congratulations!

  10. This is terrific! Great job all. This certainly will be a great resource for all those who want the real facts about Yellow Pages in ALL formats. Glad to be part of YP Positive.

  11. HK Song says:

    I agree with all that this is a great channel for us to share and contribute ideas to ensure the yellow pages industry continue to stay relevant in the future.

  12. Elizabeth says:

    To walk with others while the goals and vision for the future are created means we all get to the end vision together. This is the power of The Blog and what better entity to lead the course of exchange than the Yellow Pages Association. Strength is in numbers. I hope engagement will lead to great sharing and to the renewal that is around the corner. Congratulations on your inaugural post Neg!

  13. Happy New Year to all at yellow pages. Congratualtions on the Blog. And looking forward to posting the latest news and information from our offices in Poland and the Ukraine.

  14. Congratulations! I hope the new voice in this blog really takes hold so that as an industry we can deal with the new trends and face tough challenges ahead.

  15. We have been pleased to announce that we have entered into a partnership with the National Debt Register Economic Information Bureau JSC [ KRD ]. And as a result of entering into this joint collaboration venture, it is making accessible immediately, a new fast form of checking a companies or individuals financial reliability online for our customers..
    We also have joint partnerships at present with Euro pages and Alibaba business directories in Europe and Asia, and are hoping to expand on these in the near future. Maybe more of us directories should link in this way to expand our customers supplier or sales markets worldwide.
    We feel this is the way forward in this time of economic slowdown and recession globally. We want to be progressive and forward focused on building new business initiatives for both new and existing customers worldwide.Any thoughts or comments or offers of partnerships please let us know.


  16. Jim Niarchos says:

    It is healthy and productive for those of us in the industry to have open and frank discussions with those who are not in the yellow page industry. After all, those well intended professionals from a variety of mediums have been quite generous in their so called “constructive criticism” of us and the intelligence of our advertisers.

  17. This is a good piece of writing, I was wondering if I could use this posting on my website, I will link it back to your website though. If this is a problem please let me know and I will take it down right away.

  18. Paul Curry says:

    This is a good start. For some time now I’ve been concerned about the YP industry relying to heavily on data from YPPA, a source that it funds (seems too much like the Emperor’s New Clothes.) I tend to look at YPPA data, but then gauge it against other sources like comScore data and Google trends analytics. I don’t believe that print YP is dead, but I think it’s farther in the grave than YPPA let’s on with it’s data.

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