YPA Blog – A New Voice for Yellow Pages
January 7, 2009 | Contributed by: Neg Norton
Welcome to the first official blog post for the Yellow Pages Association.
We’re seeing so much interest in the Yellow Pages industry and where we’re headed that we thought this would be the perfect outlet for us to contribute to the discussion. And as the industry has gone digital with search tools on the Web and with applications for mobile devices, it seems only natural for us to participate in the online discussion as well.
In fact, using this as a space to talk about our role in digital search will be a top priority. Of course, the print directory remains key to our business, but we need to expand perceptions to better reflect the reality of our innovative digital search services and the quantity and quality of leads they deliver for small businesses.
We’ll also use the blog to post interesting data, comment on small business and local search trends, highlight news from our members, and offer candid observations about discussion on our industry. You’ll have the opportunity to hear from the YPA staff, who work with Yellow Pages publishers, CMRs and suppliers every day and will be our main contributors. There’s no single team of people out there who know the ins and outs of the industry like they do.
I look forward to active and insightful conversation about Yellow Pages in the days ahead.