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Gordon Borrell to Kick Off ‘Social + Mobile’ with Look at Last 100 Years in Advertising

According to Borrell Associates, by 2017 mobile advertising spend is expected to nearly triple and social media advertising spend is expected to quadruple. But there is no reason for local media to wait around until 2017 to get in the social and mobile game. Today, advertisers big and small are asking for mobile and social solutions, and they are ready to make the dive into these evolving technologies.

To help bring some clarity and direction to local media companies trying to figure out how to utilize social and mobile to grow their business, the Local Search Association, Borrell Associates and the Local Media Association have all partnered to present the “Social + Mobile – Show Me the Money!” conference, August 21-22 in Chicago.

Gordon Borrell, CEO of Borrell Associates, will be kicking off the conference with a fascinating look at how the entire advertising industry has morphed over the past 100 years into a complex labyrinth of marketing venues and formats that leaves most SMBs’ heads spinning.  By the second decade of the 21st century, Gordon says that the average person is exposed to as many as 5,000 marketing messages a day — yet only six are noticed.  “How do you break through the noise to become one of those six?  I think the answer will surprise a lot of people,” he said.

Mobile and social media has only made things more complex for local media. “But in complexity comes opportunity,” Gordon said.  ”We’re sitting on some incredible research that shows exactly what that opportunity is, and the two or three things that local media companies need to do to tweak their strategies to capture that opportunity.”

Gordon’s presentation will pinpoint key growth opportunities in the social and mobile space.  He’ll also identify the companies doing the best job of seizing market share and what products and services they’re selling.

It will be a real treat hearing from Gordon considering his expertise and status as one of the media industry’s leading analysts. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in The Wall Street Journal, The New York Times, Ad Age, Forbes and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media.

Check out the full agenda for SoMoConf and REGISTER by Friday, June 7 to take advantage of the early-bird rate ($100 off) plus an extra $100 off with the coupon code “Save100.” On behalf of LSA, LMA and Borrell Associates, we look forward to seeing you there!

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