Google Buys Frommer’s in Latest Deal for Original Local Content
August 20, 2012 | Contributed by: Stephanie Hobbs
It also represents a shift in Google’s approach from a media company that showcases others’ content, to one that also produces information as well. Last year, Google acquired Zagat and by this summer had fully integrated the restaurant ratings site into its Google+ Local platform.
I look forward to seeing how Google leverages Frommer’s into its travel offerings!