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Google Buys Frommer’s in Latest Deal for Original Local Content

Google continued to build up its original local content portfolio last week with the acquisition of Frommer’s, the popular travel guide brand from John Wiley & Sons.

The deal will give Google new weight as it competes with local search sites like Yelp, TripAdvisor and Citysearch for travel-related content and associated ad revenue.

It also represents a shift in Google’s approach from a media company that showcases others’ content, to one that also produces information as well. Last year, Google acquired Zagat and by this summer had fully integrated the restaurant ratings site into its Google+ Local platform.

I look forward to seeing how Google leverages Frommer’s into its travel offerings!

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