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Google Acquires The Dealmap

Many of us watched with great interest last year when Google tried to acquire Groupon, the popular daily deals site. After that deal didn’t move forward, Google created its own location-based daily deals service, Google Offers, which beta launched in April.

This week, Google is taking its daily deals efforts to the next level with its widely-reported acquisition of The Dealmap, a start-up that aggregates discounts from about 450 daily deals sites, organizes them by location, and displays them for users on its website and mobile app. Since it launched in May 2010, The Dealmap has racked up an impressive user count of more than two million.

While the specifics of how Google will leverage The Dealmap acquisition are not immediately clear, what is apparent is that the daily deals space is seen by many in our industry as a key avenue for future growth. Recent evidence ranges from AT&T’s YP.com’s Daily Deals debut in July, Facebook’s Daily Deals in May, and Yellow Pages Group and Yellowbook last year – just to name a few.

Our industry isn’t indulging in speculation, but basing their strategies on sound research. Our latest State of Local Search study found that daily deals yield extremely high levels of satisfaction and repeat customers.

We’ll all be keeping a close eye on how this exciting segment of our business continues to evolve.

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