Golf Drives Yellow Pages Searches in June
June 15, 2010 | Contributed by: Larry Small
In June, some of the most popular Yellow Pages headings have to do with a favorite pastime – golf. Golf enthusiasts across the country look to our directories for golf-related searches, more specifically “public courses” and “golf equipment,” before making a purchase.
A review of the data show that:
- Of those who purchased golf equipment after their search, 73% were new customers to where the purchase was made
- 30% of customers who make a purchase at a public golf course after referencing Yellow Pages directories are new to the point of purchase
- With an average sales return on investment for local display ads of between 2-to-1 and 4-to-1, public course and equipment shop owners turn to Yellow Pages to help generate qualified sales leads that can lead to long-term relationships
- Nearly three-quarters of users indicated they were looking for local golf equipment and supplies businesses vs. chain stores
As this data indicates, popular pastimes such as golf continue to generate significant business leads for our clients.