Gearing Up for BIA/Kelsey’s ILM West Conference Next Week
November 29, 2012 | Contributed by: Stephanie Hobbs
- Search for It! Local Online Retail Innovation: comScore’s Matt Archer, Where2GetIt’s Manish Patel, and Kenshoo Local’s Paul Wicker will discuss how the development of product listing ads driving Google Shopping, map insertion and enhanced locators have altered the online shopping landscape.
- SuperForum: Mobile’s Impact on Interactive Local Media: National to Local: This four part series will look at the mobile local opportunity, local targeting and the evolution of mobile ads, the intersection between mobile and local, and how local businesses can plant the mobile flag. Representatives from BIA/Kelsey, Verve Mobile, xAd, Locu, JiWire, WillowTree Apps, and Duda Mobile will guide the conversation.
- The Advertiser SuperForum: A section of this conversation will feature Maya Kermath, former business development director for AT&T, who launched KOR180, a new fitness studio in Austin. One would think her deep experience should help make launching an SMB easy, right? Not so fast. Mari will discuss the promise and the pitfalls and what she is learning about digital marketing as a small business owner.
In addition to the speakers and panels, there will also be some great networking opportunities and a chance to meet with innovative companies looking for partners, vendors and advisors.
So book your hotel room, register for the event and pack your bags for LA! And if you can’t make it, check back on our blog next week for live blogging of our favorite sessions.