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Four Key Reasons To Reconsider Today’s Yellow Pages For Local Marketing

In our Local Search column on Search Engine Land this month, I discuss four key reasons why local businesses should not overlook Yellow Pages when determining their marketing plans.

Today’s Yellow Pages providers offer a strong portfolio of new offerings including websites, mobile apps, SEO and search services; maintain a good understanding of local businesses’ needs based on years of experience; partner behind the scenes with search engines and other local sites; and maintain valuable print offerings.

You can read my full Search Engine Land column here.

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